Blogs are a great way to stay in touch with your clients and customers. At some level, they are probably the future of traditional media marketing. The thing that makes blogs so great is that the best of them are very conversational in nature. They allow you to carry on a dialogue that addresses the current needs and concerns of your market. An ideal customer relations blog creates a space for users to feel safe and respected when voicing their questions and opinions.
Too many blogs wind up feeling contentious or argumentative. The point of a customer relations blog is not to win an argument, it is to hear and understand your customers' needs. Have you ever visited a blog that was clearly more committed to defending their position or forwarding their adgenda than engaging in a respectful dialogue? If you have, please let us know and tell us a little bit about your experience of it.
On a more positive note, what are your favorite customer relation blogs?
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